Associate Manager - Digital Marketing

About the CompanyPrakash Chemicals International Pvt. Ltd. is a Global Chemical Distribution and Manufacturing Company catering to a wide range of Industry verticals with a customer base spread across 118 countries. PCIPL has been recognized as one of the largest chemical distributor players within India and Globally. We are ranking amongst the top 15 chemical distribution companies in Africa and Middle East and top 140 companies globally as per ICIS. PCIPL has a growth rate of over 25% and has received multiple awards from the government of India including 4 consecutive Trishul Award - The highest recognition for chemical merchant exports and was recently awarded with the 4-star export house.We are seeking a highly motivated and skilled Digital Marketing Specialist to join our team. The ideal candidate will be passionate about digital marketing, possess a strong understanding of SEO strategies, and be adept at managing marketplace inquiries. In addition to these primary responsibilities, the Digital Marketing Specialist will be involved in various tasks related to digital marketing initiatives.Responsibilities1) SEO Strategy Development and Implementationa. Develop and execute effective SEO strategies to improve website visibility and rankings on search engines.b. Conduct keyword research, analyze website performance, and identify opportunities for optimization.c. Stay updated with the latest trends and best practices in SEO to ensure the website remains competitive2) Handle Marketplace Inquiriesa. Respond promptly and professionally to inquiries and messages on various online marketplaces (e.g., IndiaMart)3) Digital Marketing Tasks:a. Collaborate with the marketing team to develop and implement digital marketing campaigns across multiple channels.b. Monitor and analyze the performance of digital marketing efforts using analytics tools and make recommendations for improvement.c. Assist in the creation and optimization of digital advertising campaigns (e.g., Google Ads, Ads).QualificationsBachelors degree in Information Technology or related field (MBA in digital marketing will be an added advantage.)3+ years of technical experienceStrong analytical skillsUnderstanding of all search enginesUnderstanding of business functions including marketing. PRB