Digital Marketing Specialist

Company DescriptionWe are a healthcare technology startup focusing on tier 2,3 cities along with presence in tier 1 cities. We are looking for hiring an enthusiastic candidate who can help us driving our growth to 10X in the next 12 months. Role DescriptionThis is a full-time on-site role as a Performance Marketing Specialist located in Kolkata metropolitan area. As a Performance Marketing Specialist, you will be responsible for developing and implementing the below:Digital marketing strategies to drive brand awareness, generate leads, and increase customer engagement. You will plan and execute digital marketing campaigns, analyze performance metrics, and optimize strategies to meet business goals.You would be managing all the ads on Meta platform, Google platformData Driven and analytical mind set is a mustExpenreince in working in Helahcare companies would be a plusExperience in working for tier-2,3 cities would be a plusQualificationsProven experience in digital marketing, including social media management, SEO, SEM, email marketing, and content marketingStrong analytical skills with the ability to interpret data and make data-driven decisionsExcellent written and verbal communication skillsProficiency in digital marketing tools such as Google Analytics, Google Ads, and social media management platformsKnowledge of current digital marketing trends and best practicesAbility to work independently and as part of a teamBachelor's degree in marketing, communications, or a related fieldRelevant certifications in digital marketing are a plusExperience in the healthcare industry is a plusExperience3 plus years of experience in Performance MarketingExperience of working in start upSalaryBetween 6 LPA to 15 LPA PRB