Digital Marketing Manager

Job Title: Digital Marketing LeadShift Timings: US Shift (8 AM EST - 5 PM EST)Job Location: Pune (Currently Remote with Near Future transition to onsite)Roles and Responsibilities:Develop and execute comprehensive marketing strategies to generate leads and increase brand awareness.Collaborate with senior management to understand company goals, align them with digital team members, set targets, track performances, etc.Branding building: building tone and voice for a brand that aligns with the values of the company.Implement lead-generation campaigns using multiple sources, including online and offline channels.Manage and optimize social media platforms to engage with our audience, increase followers, and drive website traffic.Create and curate engaging content ideas for social media posts, blogs, articles, and other marketing collateral.Integrate proper systems to effectively manage leads, track customer interactions, and measure marketing ROI.Collaborate with internal teams, including sales and research, to align marketing initiatives with business objectives.Develop and maintain strong relationships with media partners, influencers, and industry stakeholders.Utilize digital marketing techniques, including SEO, SEM, and PPC, to improve online visibility and lead generation.Implement email marketing campaigns to nurture leads, promote services, & drive conversions.Team Management: Experience in managing a digital marketing team.Skill in hiring and onboarding new team members as needed.Establishing workflows, processes, and best practices for efficient campaign execution.Experience collaborating with cross-functional teams such as design, content, and development teams.Required Qualifications and Skillset3 to 5 years of experience in digital marketing space, & strategic brand.MBA degree or higher education in marketing, business, communications, or a related field.Strong understanding of digital marketing channels, strategies, and best practices.Proficiency in digital marketing tools and platforms, such as Google Analytics, AdWords, Facebook Ads Manager, email marketing software, and content management systems (CMS).Excellent analytical skills and ability to interpret data to drive informed decision-making.Creative thinker with a passion for innovation and problem-solving.Strong verbal and written communication skills, with the ability to effectively collaborate with cross-functional teams.Results-oriented mindset with a focus on achieving measurable outcomes and KPIs.Ability to multitask, prioritize projects, and meet deadlines in a fast-paced environment.Why Join Us:Competitive pay.Health care package and related benefits.Growth and professional development opportunities.Collaborative work culture.Bi-Annual appraisal PRB