Head of Content

Required experience: 6-10yrsCaresmith is looking to hire a talented individual with an incredibly large apetite for content consumption, a discerning eye for engaging content, a flair for understanding customers and captivating audiences through communication, a deep understanding of content marketing for a D2C brand, a passion for health & personal care and a professional approach to time, costs, managing teams and deadlines. The job description for this role involves design management and content creation activities for the brand. Some of the activities of this role will include:Some of the activities of this role will include:Developing Caresmith's content strategy and executing the same across channels Managing design of all marketing collaterals from conceptualisation to final handover - Print Packaging, Ecommerce, Social Media such as Instagram, Facebook, Website and E-mailers (Newsletter); other visual content including illustrations, graphics, or mockups in-tune with the brand's identity.Managing graphic designers and 3D Visualisers and art directing them for the desired resultsManaging and directing video and photo shoots and their post productionManaging marketing copywriters to deliver compelling copy for all collaterals. Project assignment of all the above team members, ensuring completion within timelines with the desired quality.Being a custodian of the brand guidelines and ensuring all teams, internal and external, follow them. Constantly updating brand guidelines to improve and simplify content.Working with marketing teams, NPD and sales teams, to understand performance of content strategies and subsequently course correcting, as well as developing briefs for the content team to work on.Keep abreast of emerging technologies in new media, content trends, as well as design programs such as Illustrator, and Photoshop for designing art and copy layoutsManaging recruitment in all copy, design, 3D, photography and video rolesBuilding strong content processes, to improve turnaround time and communication between teams.Periodic review and performance management of all team membersQualificationsStrong skills in content strategy, team management and executionExcellent writing skillsExperience in managing designers and art directionGood knowledge of beauty and personal care industry and trendsAbility to work independently and collaborativelyStrong organizational and time management skillsWhat you'll get :A highly experimentative environment where he/she can put his content skills to testWorking with a super talented team in a super-fast-growing company (we will be a 100Cr brand in FY25)Working on multiple categories - oral care, massage, hair styling and grooming, etc PRB