Brand Manager

1. POSITION SUMMARYThe Brand Manager is an important position within Celltrion Healthcare in Canada (CHC). The candidate will have responsibility for the creation, preparation, coordination and monitoring of comprehensive marketing strategic plans and associated tactics for assigned product(s). Key to the role will be improving the competitive position of the assigned product(s) in the market and will follow the competitive situation, measure the effectiveness of the planned strategies and tactics in order to assure that objectives of the assigned product(s) are achieved.2. KEY ROLES AND RESPONSIBILITIESKey responsibilities include the development of the marketing plan, and developing and implementing tactics consistent with the overall brand strategyCommunicate effectively with internal and external stakeholders/customers in order to align the strategic and tactical direction of brand projects with the overall brand strategy, while delivering innovative solutionsManage assigned expense budgets on an ongoing basisCollaborate with advertising agencies and other suppliers to lead the development of cost effective promotional and non-promotional materials, including writing briefs, ensuring projects are kept on track, projects are developed as per PAAB standards, compliant with industry and company policies, and costs are aligned with approved estimatesThrough an omnichannel marketing approach, develop tactics to engage customers virtually, either via the field force or via non-manpower meansLead the development of primary market research, when appropriateCollaborate with the Sales Lead to define, design and implement secondary data (DLD, GPM, etc…) to aid in the development of strategy and the implementation of field and non-field tacticsSupport the development and execution of sales meetings, related POAs, and sales trainingLead the brand team and collaborate cross-functionally for assigned product(s) to support commercial planning and achievement of corporate objectivesProactively monitor, analyze and interpret market trends and recommend strategies to adapt to a changing environmentCollaborate with Medical to develop advisory or consultative meetings with health care providers in order to gain insights into the market and product to fine tune strategy and enhance competitivenessFor professional associations, evaluate and lead the annual corporate support and tactics related to their annual scientific meetingsReview, on an ongoing basis, sales performance and adjust strategies and programs accordinglyEffectively communicate important updates to senior management3. WORK EXPERIENCEMinimum 5 years of experience in marketingExperience in sales, sales operations and business intelligence roles is considered an assetExperience working in biologics/biosimilarsDeep understanding of diverse therapeutic areasExperience in collaborating with advertising agencies and other suppliersTrack record of delivering strong resultsStrong understanding and experience in the use of digital marketing tactics in order to deliver brand resultsStrong understanding of market access and the regional differences in CanadaStrong understanding of how patient support programs work and experience in working collaboratively with patient support programs is critical4. PROFESSIONAL COMPETENCIES AND SKILLSDemonstrated experience and mastery in delivering a cross functional solution-based approachSolid ability to quickly grasp diverse therapeutic areas and understand the scienceDemonstrate experience with execution of value propositions, product messaging and demonstrated success navigating the diversity of CanadaDemonstrate strong business ethicsDemonstrate strategic thinking, driving results, commercial orientation, collaborating and influencing, business principles to help the team achieve brand objectivesDemonstrate enthusiasm, strong initiative, high sense of urgency, and competitivenessProven results by working within a fast-paced, cross-functional, and matrix environment to collectively define and achieve critical milestonesExcellent communicator - verbal, written and presentation skillsPossess the drive and vision to positively challenge accepted access norms in order to best position CHC to address significant unmet needs for patientsBilingualism (English/French) is considered an asset5. EDUCATIONUndergraduate degree in business or science is requiredM.B.A. or post-graduate degree is preferred Pharmaceutical Manufacturing