Paid Media Manager (Social & Search)

Incubeta is a team of over 500 creators, thinkers, makers and doers working across 18 offices globally to unlock business growth for clients including Google, Hyundai, Netflix, HBO and L'Oréal.

Incubeta combines capabilities across the full spectrum of digital disciplines to deliver standout outcomes at every brand touchpoint, from awareness to fulfilment.

Incubeta's 'Upgrade your Growth' narrative emphasizes how the business will grow alongside its clients focusing on expanding our services and products across the entire customer journey, giving clients back control over their data, customers, and actions. The Incubeta group has grown 20 fold over the past 7 years, offering fantastic growth opportunities for staff and helping its rising number of clients grow in a complex digital environment.

The unification of its specialisms will ensure Incubeta remains at the forefront of innovation to help businesses unlock the power of digital and amplify growth.OVERVIEW OF JOB DESCRIPTION

The Media Manager will be spending our clients digital budgets wisely within the real time bidding (RTB), social and paid search environment. Media Managers are required to know where best to buy inventory / online audiences for clients using demand side platforms / social platforms / paid search platforms and ensuring that client goals & ROI's are met.

KNOWLEDGE AND EXPERIENCE

IMPERATIVE

Must have a passion for digital marketing and wanting to build a career within the digital space

Minimum 2 year experience in buying media via demand side platforms as well as social platforms

Experience with working on ad-servers - eg. Campaign Manager, Sizmek, Adform

Experience in management of digital accounts with a ROI focus

Experience in managing digital campaigns with branding and performance driven goals

Experience with managing digital campaigns for video & mobile

Must know how to work with budgets and how to allocate them effectively across different types of online media

Experience with Google Analytics and how to implement & interpret data

Ability to troubleshoot tech issues within buying platforms and present solutions

Must have the ability to understand and interpret the strategy and execute this within the applicable platforms

Ability to analyze campaigns & implement strategy based on findings

Ability to conduct post-campaign analysis and to present that to country teams / client

Ability to build reporting templates which is suited for client

Outstanding ability to think creatively, strategically, and identify and resolve problems

Ability to work closely with senior team members & consultants to take direction with campaigns

Very diligent - staying on top of the details

Ability to succeed in a fast paced, entrepreneurial environment

Strong organizational and time management skills

Excellent written and verbal communication skills

Bachelor's degree or diploma in Marketing

ADVANTAGE

Experience working in a Media Agency within PPC/Google Ads/Search

Experience within Google Campaign Manager (CM)

Experience with working in a SSP or exchanges

Experience within the affiliate / Lead Generation sector

Experience within Google Tag Manager 360 or any other tag management tool

DESIRED CHARACTERISTICS

Good technical communicator - be able to turn complexity into simplicity

Passion for online advertising technology

Autonomous, proactive and resourceful

Self-motivated and driven individual

Cool under pressure

Being able to take direction & working closely with team members & consultants

Being able to share knowledge with team

TASKS

Employ Strategic Campaign set up with sufficient research and following direction given by country consultant

Working closely with internal & external Consultants, Account Managers and Clients to develop and implement Media Buying strategies

Working closely with CM team to ensure seamless integration with full GMP stack clients

Being able to troubleshoot issues within CM and presenting solutions

Build and traffic campaigns in DSP platforms including desktop, mobile, video - platforms are not limited to just one

Analyse campaign performance and make recommendations for optimization

Regular review of performance of campaigns across revenue, performance and pacing

Ensure campaign delivery against revenue goals and Key Performance Indicators as established with the client and consultants

Daily reporting and monitoring of campaigns to ensure performance goals and revenue objectives are met

To ensure best practice RTB & buying techniques are employed at all times

Being able to interpret data outside of programmatic & delivering holistic overview to client

Ability to check different channel behaviour & impact of various channels on digital campaign performance eg. how does paid search influence performance on display / social

Proactively seek new opportunities within programmatic space

Ensure all correct revenues and media costs are reported on a monthly basis.

Ensure all administration is accurate and up to date

Being able to motivate oneself & to continue self development

Collaboration with Client Manager

Close daily collaboration with consultants & regional leads to understand client's goals and needs, communicating campaign metrics and performance to Sales and Client as needed;

Campaign performance analysis and presentation to client manager and / or consultant for all campaigns

First level of troubleshooting and triage on technical and performance related issues