Paid Media Manager (Social & Search)
تفاصيل الوظيفة
Incubeta is a team of over 500 creators, thinkers, makers and doers working across 18 offices globally to unlock business growth for clients including Google, Hyundai, Netflix, HBO and L'Oréal.
Incubeta combines capabilities across the full spectrum of digital disciplines to deliver standout outcomes at every brand touchpoint, from awareness to fulfilment.
Incubeta's 'Upgrade your Growth' narrative emphasizes how the business will grow alongside its clients focusing on expanding our services and products across the entire customer journey, giving clients back control over their data, customers, and actions. The Incubeta group has grown 20 fold over the past 7 years, offering fantastic growth opportunities for staff and helping its rising number of clients grow in a complex digital environment.
The unification of its specialisms will ensure Incubeta remains at the forefront of innovation to help businesses unlock the power of digital and amplify growth.OVERVIEW OF JOB DESCRIPTION
The Media Manager will be spending our clients digital budgets wisely within the real time bidding (RTB), social and paid search environment. Media Managers are required to know where best to buy inventory / online audiences for clients using demand side platforms / social platforms / paid search platforms and ensuring that client goals & ROI's are met.
KNOWLEDGE AND EXPERIENCE
IMPERATIVE
Must have a passion for digital marketing and wanting to build a career within the digital space
Minimum 2 year experience in buying media via demand side platforms as well as social platforms
Experience with working on ad-servers - eg. Campaign Manager, Sizmek, Adform
Experience in management of digital accounts with a ROI focus
Experience in managing digital campaigns with branding and performance driven goals
Experience with managing digital campaigns for video & mobile
Must know how to work with budgets and how to allocate them effectively across different types of online media
Experience with Google Analytics and how to implement & interpret data
Ability to troubleshoot tech issues within buying platforms and present solutions
Must have the ability to understand and interpret the strategy and execute this within the applicable platforms
Ability to analyze campaigns & implement strategy based on findings
Ability to conduct post-campaign analysis and to present that to country teams / client
Ability to build reporting templates which is suited for client
Outstanding ability to think creatively, strategically, and identify and resolve problems
Ability to work closely with senior team members & consultants to take direction with campaigns
Very diligent - staying on top of the details
Ability to succeed in a fast paced, entrepreneurial environment
Strong organizational and time management skills
Excellent written and verbal communication skills
Bachelor's degree or diploma in Marketing
ADVANTAGE
Experience working in a Media Agency within PPC/Google Ads/Search
Experience within Google Campaign Manager (CM)
Experience with working in a SSP or exchanges
Experience within the affiliate / Lead Generation sector
Experience within Google Tag Manager 360 or any other tag management tool
DESIRED CHARACTERISTICS
Good technical communicator - be able to turn complexity into simplicity
Passion for online advertising technology
Autonomous, proactive and resourceful
Self-motivated and driven individual
Cool under pressure
Being able to take direction & working closely with team members & consultants
Being able to share knowledge with team
TASKS
Employ Strategic Campaign set up with sufficient research and following direction given by country consultant
Working closely with internal & external Consultants, Account Managers and Clients to develop and implement Media Buying strategies
Working closely with CM team to ensure seamless integration with full GMP stack clients
Being able to troubleshoot issues within CM and presenting solutions
Build and traffic campaigns in DSP platforms including desktop, mobile, video - platforms are not limited to just one
Analyse campaign performance and make recommendations for optimization
Regular review of performance of campaigns across revenue, performance and pacing
Ensure campaign delivery against revenue goals and Key Performance Indicators as established with the client and consultants
Daily reporting and monitoring of campaigns to ensure performance goals and revenue objectives are met
To ensure best practice RTB & buying techniques are employed at all times
Being able to interpret data outside of programmatic & delivering holistic overview to client
Ability to check different channel behaviour & impact of various channels on digital campaign performance eg. how does paid search influence performance on display / social
Proactively seek new opportunities within programmatic space
Ensure all correct revenues and media costs are reported on a monthly basis.
Ensure all administration is accurate and up to date
Being able to motivate oneself & to continue self development
Collaboration with Client Manager
Close daily collaboration with consultants & regional leads to understand client's goals and needs, communicating campaign metrics and performance to Sales and Client as needed;
Campaign performance analysis and presentation to client manager and / or consultant for all campaigns
First level of troubleshooting and triage on technical and performance related issues
Apply safely
To stay safe in your job search, information on common scams and to get free expert advice, we recommend that you visit SAFERjobs, a non-profit, joint industry and law enforcement organization working to combat job scams.