Chief Editor

• Ensuring all content is consistent, in terms of style, quality and tone of voice, and optimised for search and user experience for all channels of content including online, social media, email, mobile, print and in-person.
• Mapping out a content strategy that supports and extends marketing initiatives, both short and long-term, determining which methods work for the brand and why. Continuous evolution of strategy is a must.
• Supervising writers, editors, content strategists; be an arbiter of best practices in grammar, messaging, writing, and style.
• Conducting ongoing usability tests to gauge content effectiveness.
• Gather data and handle analytics (or supervise those who do) and make recommendations based on those results.
• Working with owners of particular content to revise and measure particular content and marketing goals.
• Developing standards, systems and best practices (both human and technological) for content creation, distribution, maintenance, content retrieval and content repurposing, including the real time implementation of content strategies.
• Establishing workflow for requesting, creating, editing, publishing, and retiring content.
• Work with the technical team to implement an appropriate Content Management System.

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