الصفحة الرئيسية قطر Marketing Communications Manager

الصفحة الرئيسية قطر Marketing Communications Manager

Marketing Communications Manager

في Qatar Airways في Qatar
نُشرت يوم January 8, 2024

تفاصيل الوظيفة

• Define the appropriate marketing strategy in consultation with the EVP, in alignment with Qatar Executive's corporate vision and Qatar Executive's sales team to contribute to achieving set revenue targets.

• Be responsible for the strategic planning including corporate positioning, customer segment selection, and geographical allocation of marketing budgets to penetrate existing markets and develop growth markets.

• Implement Marketing Communications projects independently including branding & advertising, public relations, trade shows & events, production of marketing collateral, social media and ecommerce activities, competitor analysis, developing creative key messaging and texts for different marketing materials, basic design work, content management to keep QE website up to date

• Establish a strong network with key departments of the Qatar Airways Group, relevant for Qatar Executive's day-to-day business such as QR marketing and Product Development

• Develop and track metrics and success criteria for all marketing programs to monitor the return of investment (ROI) of marketing campaigns.

• Conduct competitor and market analyses to drive business opportunities and identify areas for growth and product development

• Analyze creative and commercial constraints and find problem-solving solutions to contribute to the success of projects/campaigns

Qualifications #J-18808-Ljbffr

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