Senior Digital Marketing Executive

Job Purpose: The Senior Digital & Marketing Executive is in charge of planning and managing marketing campaigns that promote a company’s brand, products, and services. His/her duties include planning campaigns, analysing metrics and identifying trends. He/She has experience in art direction and social media management. Roles & Responsibilities: • Design and oversee all aspects of our digital marketing department including our marketing database, email, advertising campaigns, and competitive reviews. • Develop and implement performance marketing strategies to drive user acquisition and conversion rates. • Manage and optimize paid advertising campaigns across various channels, including search, display, social media, and affiliate marketing • Conduct A/B tests and analyse data to optimize campaign performance and ROI • Collaborate with cross-functional teams to develop landing pages, ad creatives, and other marketing assets. • Monitor and report on key performance metrics, providing insights and recommendations for continuous improvement. • Stay informed about industry trends and emerging performance marketing techniques. • Develop and monitor campaign budgets, KPIS and results. • Plan and manage our social media platforms. • Prepare accurate reports on our marketing campaign’s overall performance. • Coordinate with advertising and media experts to improve marketing results. • Identify the latest trends and technologies affecting our industry. • Evaluate and optimize important metrics that affect our website traffic, app performance and target audience segmentation. • Work with our team to brainstorm new and innovative growth strategies. • Oversee and manage all contests, giveaways, and other digital & offline projects. Qualifications & Skills: ▪ Bachelor’s degree in marketing or relevant field ▪ At least 3 years of experience in related field, preferably 5 years ▪ In-depth knowledge of various social media platforms, best practices, and website analytics. ▪ Remarkable time management skills ▪ Positive and solution-oriented attitude ▪ Quick-learner and self-learner ▪ Highly creative with excellent analytical abilities ▪ Professionalism regarding time, costs and deadlines ▪ Outstanding communication and interpersonal skills ▪ Up-to-date on the latest trends and technologies in digital marketing ▪ Proficiency in English and Arabic. I hereby reviewed the above job description and have understood the jobs and responsibilities expected from me. #J-18808-Ljbffr