Head of APAC Marketing

About the Role: Grade Level (for internal use): 13 The Role: The individual will lead and shape the future of brand presence and revenue growth in the Asia-Pacific region as the Head of APAC Marketing for S&P Global Ratings. This pivotal position involves collaborating closely with the internal teams and external partners to create and execute strategic marketing initiatives that align with corporate goals and drive substantial top-line revenue growth. The team: Join a team of dynamic and passionate marketing professionals in the APAC region, a key element within S&P Global Ratings' global marketing team. This talented team is deeply embedded across the diverse markets of APAC, leveraging local insights to craft strategies that resonate with each unique cultural and economic landscape. Collaborating seamlessly with our analytical and commercial teams, they champion the organization's thought leadership and sales ambitions. As part of the broader global marketing structure, the APAC marketing team benefits from the robust support of specialized pods such as the APAC events unit, which masterminds and executes world-class events, and the global product and content marketing faction, tasked with moulding the narrative and positioning of our products in concert with local geo-specific teams. This cross-functional synergy not only heightens our brand's presence but also drives forward our mission to empower informed financial decisions in the region. Key Responsibilities:

• Craft and implement comprehensive marketing strategies that cater to business objectives and regional peculiarities, elevating S&P Global Ratings in the APAC market with a focus on Greater China, Australia, South and South East Asia, Korea and Japan.
• Employ a deep understanding of digital platforms, especially WeChat and LinkedIn, to bolster brand awareness and generate leads within the Chinese market and the rest of the APAC region.
• Drive marketing efforts with a strong commercial perspective, ensuring they contribute directly to sales performance and revenue growth.
• Devise local language channels building upon local language content, developed in partnership with analytical team, e.g. China, Japan, Korea, etc.
• Develop and implement external partner strategy, in partnership with regional heads, to help drive awareness and demand for our offerings and, for selected partners, elevate their marketing effectiveness.
• Engage in continuous dialogue with internal partners from sales, product, and analytical disciplines to consolidate marketing priorities and foster outstanding marketing partnership.
• Synchronize efforts with S&P Global divisions (Market Intelligence, Commodity Insights, Mobility, Sustainable1 and DJI) to capitalize on synergies, share resources effectively, and maintain marketing excellence.
• Foster cross-regional collaboration among marketing peers in APAC and globally to share insights, unify global marketing strategies, and ensure consistency in brand messaging.
• Lead and mentor a professional marketing team, upholding a focus on content marketing and empowering them to achieve exceptional results.

Functional & Business Knowledge:

• Demonstrate a robust commercial acumen and sales-oriented mindset to align marketing initiatives with business opportunities.
• Possess expert knowledge of B2B marketing strategies, with a proven record of implementing successful campaigns.
• Showcase a profound understanding of credit and financial markets, applying this expertise to tailor marketing efforts.
• Excel in fostering internal and external relationships, employing advanced negotiation skills and persuasive communication tactics.

Nature of Impact:

• Directly influence the strategic direction and marketing outcomes for S&P Global Ratings in the APAC region, driving brand and product performance.
• Innovate and implement policies, procedures, and standards that shape marketing excellence within the industry.

Leadership & Scope:

• Member of the Ratings Marketing Leadership Team reporting to the Global Head of Marketing
• Oversee a marketing team, guiding full management responsibilities including hiring, compensation, performance management, and budget oversight.
• Encourage professional development and team synergy to deliver stellar marketing results.

Required Skills, Experience, and Knowledge:

• Bachelor's degree required; an advanced degree (Masters or MBA) is preferred.
• Fluent in both English and Mandarin Chinese.
• At least 7+ years of high-level marketing and management experience in financial services in APAC, with a distinct concentration in credit markets.
• Demonstrable expertise in managing B2B marketing within a financial services context or adjacent context with transferrable experience.
• Proficient in strategic planning, team motivation, and process optimization.
• Highly skilled in influencing and communications, capable of addressing complex matters with senior stakeholders.
• Exceptional public speaking and written communication abilities, complete with strategic influencing acumen.
• Energized, proactive attitude combined with a dedication to customer service excellence.
• A high level of emotional intelligence, adaptability, and responsiveness to change.
• An advocate for cross-functional collaboration, capable of influencing outcomes without direct control.
• Committed to coaching and mentoring, fostering talent within the organization.

#LI-KM1 About S&P Global Ratings At S&P Global Ratings, our analyst-driven credit ratings, research, and sustainable finance opinions provide critical insights that are essential to translating complexity into clarity so market participants can uncover opportunities and make decisions with conviction. By bringing transparency to the market through high-quality independent opinions on creditworthiness, we enable growth across a wide variety of organizations, including businesses, governments, and institutions. S&P Global Ratings is a division of S&P Global (NYSE: SPGI). S&P Global is the world's foremost provider of credit ratings, benchmarks, analytics and workflow solutions in the global capital, commodity and automotive markets. With every one of our offerings, we help many of the world's leading organizations navigate the economic landscape so they can plan for tomorrow, today. For more information, visit What's In It For You? Our Purpose: Progress is not a self-starter. It requires a catalyst to be set in motion. Information, imagination, people, technology-the right combination can unlock possibility and change the world. Our world is in transition and getting more complex by the day. We push past expected observations and seek out new levels of understanding so that we can help companies, governments and individuals make an impact on tomorrow. At S&P Global we transform data into Essential Intelligence®, pinpointing risks and opening possibilities. We Accelerate Progress. Our People: We're more than 35,000 strong worldwide-so we're able to understand nuances while having a broad perspective. Our team is driven by curiosity and a shared belief that Essential Intelligence can help build a more prosperous future for us all. From finding new ways to measure sustainability to analyzing energy transition across the supply chain to building workflow solutions that make it easy to tap into insight and apply it. We are changing the way people see things and empowering them to make an impact on the world we live in. We're committed to a more equitable future and to helping our customers find new, sustainable ways of doing business. We're constantly seeking new solutions that have progress in mind. Join us and help create the critical insights that truly make a difference. Our Values: Integrity, Discovery, Partnership At S&P Global, we focus on Powering Global Markets. Throughout our history, the world's leading organizations have relied on us for the Essential Intelligence they need to make confident decisions about the road ahead. We start with a foundation of integrity in all we do, bring a spirit of discovery to our work, and collaborate in close partnership with each other and our customers to achieve shared goals. Benefits: We take care of you, so you can take care of business. We care about our people. That's why we provide everything you-and your career-need to thrive at S&P Global. Our benefits include:

• Health & Wellness: Health care coverage designed for the mind and body.
• Flexible Downtime: Generous time off helps keep you energized for your time on.
• Continuous Learning: Access a wealth of resources to grow your career and learn valuable new skills.
• Invest in Your Future: Secure your financial future through competitive pay, retirement planning, a continuing education program with a company-matched student loan contribution, and financial wellness programs.
• Family Friendly Perks: It's not just about you. S&P Global has perks for your partners and little ones, too, with some best-in class benefits for families.
• Beyond the Basics: From retail discounts to referral incentive awards-small perks can make a big difference.

For more information on benefits by country visit: Diversity, Equity, and Inclusion at S&P Global: At S&P Global, we believe diversity fuels creative insights, equity unlocks opportunity, and inclusion drives growth and innovation - Powering Global Markets. Our commitment centers on our global workforce, ensuring that our people are empowered to bring their whole selves to work. It doesn't stop there, we strive to better reflect and serve the communities in which we live and work, and advocate for greater opportunity for all. S&P Global has a Securities Disclosure and Trading Policy ("the Policy") that seeks to mitigate conflicts of interest by monitoring and placing restrictions on personal securities holding and trading. The Policy is designed to promote compliance with global regulations. In some Divisions, pursuant to the Policy's requirements, candidates at S&P Global may be asked to disclose securities holdings. Some roles may include a trading prohibition and remediation of positions when there is an effective or potential conflict of interest. Employment at S&P Global is contingent upon compliance with the Policy. ----------------------------------------------------------- Equal Opportunity Employer S&P Global is an equal opportunity employer and all qualified candidates will receive consideration for employment without regard to race/ethnicity, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, marital status, military veteran status, unemployment status, or any other status protected by law. Only electronic job submissions will be considered for employment. If you need an accommodation during the application process due to a disability, please send an email to: EEO.Compliance@spglobal.com and your request will be forwarded to the appropriate person. US Candidates Only: The EEO is the Law Poster describes discrimination protections under federal law. ----------------------------------------------------------- 10 - Officials or Managers (EEO-2 Job Categories-United States of America), MRKTNG103.2 - Middle Management Tier II (EEO Job Group), SWP Priority - Ratings - (Strategic Workforce Planning) Job ID: 292838 Posted On: 2024-01-02 Location: Central, Hong Kong