Manager, Affluent Segment & Deposits

Job Description - Manager, Affluent Segment & Deposits (2300022059)

Job

: Retail Banking

Primary Location

Schedule

: Full-time

Employee Status

: Permanent

Posting Date

: 04/Jan/2024, 4:00:04 PM

Unposting Date

: 18/Jan/2024, 11:59:00 PM The Role Responsibilities Job Role The Affluent Segment and Deposits Manager is responsible for

• developing and managing the CVP, branding and communication for Affluent Banking segment
• developing and executing strategy in the context of who, where and when to build the liability side of a sustainable balance sheet
• In-country deployment of global Affluent Banking value proposition and its enablers ensuring CVP is operationalized.
• Initiate and collaborate with channels, product and function teams centrally to develop and improve our product, proposition and service offerings to meet the needs of Affluent Banking client relationships.
• Assist in setting and executing the overall Affluent Banking segment strategy.
• Position our Affluent brand and services in a compelling manner to our clients, staff, and other stakeholders.
• Manage and maintain the development of strong and differentiated product proposition and brand identity of all new and existing Deposits products (i.e.CASA, TD, Debit cards / 3rd Party Payment).
• Achieve Deposit Revenue / Balance budget for CPBB–Individuals.
• Understand ALCO dynamics and execute ALCO decision as well as propose for funding support.

Business

• Activating sources of leads to achieve business targets for Affluent client growth (MGM, digital, marketing campaigns, ecosystem, EB, alliances).
• Define and manage client retention strategies including reactive retention and proactive retention programs.
• Drive cross selling and upstreaming by tailoring solutions to deepen client relationships.
• Collaborate with the product value streams to develop product bundles, pricing and promotions to improve cross product holding ratio and portfolio growth.
• Manage in country processes and programs for up-sell, cross-segment client migration, ensuring client experience is maximized.
• Leverage on client research and competitor benchmarking on client service and client loyalty / advocacy metrics including NPS scores and drives initiatives to improve them.
• Manage cross-border referrals program and processes.
• Monitor and manage the Deposits portfolio from pricing, client engagement and x-sell perspective.
• Manage the deposit marketing campaigns and related new products / services to maintain the competitiveness of the Bank’s business and growth in deposit balance and revenue.
• Development and management of product propositions, positioning and targeting for building balances, acquiring main bank relationships and deepening relationships in banking portfolio.
• Ensure frontline is supported with adequate marketing tools, pitch-books and improve sales readiness by conducting internal product training, providing multiple marketing collaterals, etc.

Processes

• Run campaigns, improve analytics, and develop tools that support our Sales and Relationship Management activities.
• Collaborate with various credit, product, operations and functional teams to improve client service through better turnaround times, service level agreements and process improvements.
• Ensure client value propositions are implemented in compliance with external and internal regulations and policies i.e operation, credit, reputational, people risk, etc.
• To work closely with internal parties, including operations and channels to monitor the end-to-end process and improve customer satisfaction on product and service quality.
• Improve market probe and customer satisfaction, be responsible to optimize end-to-end process and enhance product performance tracking procedure, so as to facilitate proper product program (PPG) management.
• Track and perform analysis on business results and marketing programs / campaigns performance, including fulfilment of promotional offers, logistics design and control.
• Ensure deposit product propositions are implemented in compliance with external and internal regulations and policies i.e operation, credit, reputational, people risk, etc.

People and Talent

• Develop a people culture which encourages and champions change among colleagues in the daily workplace. This will facilitate innovation and improvement with the objective of delivering superior Customer and Frontline experience.
• Coordinate training efforts to promote risk management and compliance culture within the unit. Ensure gaps are identified and staff are suitably trained on operational risk and compliance.
• Collaboratively partner with risk teams to ensure risk management procedures and processes are effectively implemented to operate within operational and credit risk appetite.
• Develop and Implement appropriate rules and guidelines to ensure that all internal and external – legal, compliance and risk management requirements - are met.
• Work collaboratively with other functions and stakeholders to ensure any audit findings are suitably rectified.

Governance

• Ensure appropriate operational procedures and controls in place to operate within Credit and Operational Risk appetite framework.
• Ensure compliance to internal and external regulations.
• ORF / process universe adoption and governance.
• Ensure complete adherence to Principles and Policy of Treating Customers Fairly.
• Ensure no breach in Data Privacy and Confidentiality.

Regulatory and Business Conduct

• Display exemplary conduct and live by the Group’s Values and Code of Conduct.
• Take personal responsibility for embedding the highest standards of ethics, including regulatory and business conduct, across Standard Chartered Bank. This includes understanding and ensuring compliance with, in letter and spirit, all applicable laws, regulations, guidelines and the Group Code of Conduct.
• Effectively and collaboratively identify, escalate, mitigate and resolve risk, conduct and compliance matters.

Key Stakeholders Internal

• Priority Banking, Client Relationships
• Retail Product teams
• RFU Unit
• Wealth Management
• Country Marketing
• Country L&C
• Retail Analytics
• CEPG
• HR
• Country Finance
• Country, Business and Operational Risk Manager
• COO and Ops and Tech

External

• Advertising and Market research agencies

Other Responsibilities

• Embed Here for good and Group’s brand and values in Bahrain Team

Our Ideal Candidate

• Successful experience in management of segments or products in the banking industry, with the relevant depth of experience in financial services.
• Strong interpersonal and communication skills with multicultural awareness and sensitivity and ability to deal with people of all levels.
• Experience in a financial institution, preferably in Retail Clients / Retail Product Management and / or Marketing with a strong understanding of product design, systems, technology and financials drivers.
• Strong technical sense and business acumen, self-driven.
• Strong analytical and numerical skills.
• Project management skills / qualifications is a plus.
• Good interpersonal and communication skills: networking, negotiation and influencing.
• A team player with good initiatives and assertiveness.
• Ability to work independently and under tight schedule.
• Ability to identify need for change, adaptable and flexible in anticipating and realizing market opportunities.
• Proven track record in business goal management.
• A self motivator who is keen on upgrading and improving personal knowledge and skills to meet evolving job requirements.

Role Specific Technical Competencies

• Products and Process
• Profitability Analysis
• Market knowledge
• Addressing customer needs
• Effective communication
• Strategy and Business Model

About Standard Chartered We're an international bank, nimble enough to act, big enough for impact. For more than 160 years, we've worked to make a positive difference for our clients, communities, and each other. We question the status quo, love a challenge and enjoy finding new opportunities to grow and do better than before. If you're looking for a career with purpose and you want to work for a bank making a difference, we want to hear from you. You can count on us to celebrate your unique talents. And we can't wait to see the talents you can bring us. Our purpose, to  drive commerce and prosperity through our unique diversity , together with our brand promise, to be  here for good are achieved by how we each live our  valued behaviours . When you work with us, you'll see how we value difference and advocate inclusion. Together we:

• Do the right thing and are assertive, challenge one another, and live with integrity, while putting the client at the heart of what we do
• Never settle, continuously striving to improve and innovate, keeping things simple and learning from doing well, and not so well
• Be better together, we can be ourselves, be inclusive, see more good in others, and work collectively to build for the long term

In line with our Fair Pay Charter, we offer a competitive salary and benefits to support your mental, physical, financial and social wellbeing.

• Core bank funding for retirement savings, medical and life insurance, with flexible and voluntary benefits available in some locations
• Time-off including annual, parental / maternity (20 weeks), sabbatical (12 weeks maximum) and volunteering leave (3 days), along with with minimum global standards for annual and public holiday, which is combined to 30 days minimum
• Flexible working options based around home and office locations, with flexible working patterns
• Proactive wellbeing support through Unmind, a market-leading digital wellbeing platform, development courses for resilience and other human skills, global Employee Assistance Programme, sick leave, mental health first-aiders and all sorts of self-help toolkits
• A continuous learning culture to support your growth, with opportunities to reskill and upskill and access to physical, virtual and digital learning
• Being part of an inclusive and values driven organisation, one that embraces and celebrates our unique diversity, across our teams, business functions and geographies - everyone feels respected and can realise their full potential.

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