Job details
Careem is building the Everything App for the greater Middle East, making it easier than ever to move around, order food and groceries, manage payments, and more. Careem is led by a powerful purpose to simplify and improve the lives of people and build an awesome organisation that inspires. Since 2012, Careem has created earnings for over 2.5 million Captains, simplified the lives of over 50 million customers, and built a platform for the region’s best talent to thrive and for entrepreneurs to scale their businesses. Careem operates in over 70 cities across 10 countries, from Morocco to Pakistan. About the role As the Senior Marketing Manager Pakistan, you will support our marketing initiatives, driving strategies that enhance our brand awareness, boost transactions, and increase revenue. This pivotal role demands an intricate understanding of the Pakistan market, deciphering what resonates with consumers and what doesn't. Your responsibilities will encompass crafting innovative strategies, collaborating with cross-functional teams, and leveraging data-driven insights to build and scale the brand via engaging content and communication. What you'll do
- Elevate Brand Awareness: Spearhead efforts to establish Careem as a top-of-mind brand in Pakistan. This includes supporting all brand and social media activities for both customer and captain marketing
- Drive Product Usage and Growth: Lead the charge in increasing the adoption of our services across diverse customer segments.
- Strategic Vision: Develop and execute long-term plans based on a profound comprehension of market segmentation, technology trends, customer needs, and competitive positioning.
- Revenue-Boosting Marketing Plans: Create marketing strategies, including promotions and partnerships, to drive revenue growth and meet monthly targets in alignment with brand guidelines.
- Customer Segmentation: Identify key customer segments, build customer personas and, customize offerings, and optimize communication strategies based on common use cases.
- Data-Driven Insights: Collaborate with our data analytics and growth teams to harness data-based insights and track communication performance with a focus on marketing ROI.
- Content and Creatives: Work with various teams and the creative agency to ensure a consistent stream of high-quality content and creatives that support innovative marketing offerings and enhance the customer value proposition.
- Calendar Planning: Build yearly, quarterly and monthly marketing initiatives while ensuring accurate reporting of progress and results
- Cross-Team Coordination: Foster collaboration with local and regional teams to ensure seamless delivery of objectives and target achievement.
- Market Expertise: In-depth understanding of the market landscape with a diverse skill set encompassing agency and stakeholder management, data-driven marketing approaches, and strategic thinking.
- Commercial Acumen: Solid background in driving marketing for digital products
- Versatility: Adept at juggling various aspects of marketing, including social media, PR, event planning and content creation.
- Detail-Oriented: Meticulous with a keen eye for aesthetics and a passion for excellence and quality.
- Communication Skills: Strong interpersonal, negotiation, presentation, and writing skills.
- Deadline-Driven: Ability to manage multiple tasks and meet tight deadlines.
- Financial Acumen: Experience handling marketing budgets and forecasting/reporting results.
- Innovative Thinking: Capability to develop and articulate innovative marketing solutions and communicate a compelling vision.
- Team Player: Confident, outgoing, and willing to mentor others.
- Tech-Savvy: Preferred experience within the technology industry/start-up environment.
- Digital Marketing: Have a good understanding of how digital marketing and social media works
- Work and learn from great minds by joining a community of inspiring colleagues.
- Put your passion to work in a purposeful organisation dedicated to creating impact in a region with a lot of untapped potential.
- Explore new opportunities to learn and grow every day.
- Work 4 days a week in office & 1 day from home, and remotely from any country in the world for 30 days a year with unlimited vacation days per year.
- Access to healthcare benefits and fitness reimbursements for health activities including gym, health club, and training classes.
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'published' => '1', 'show' => '1' ), 'canada' => array( 'name' => 'Canada', 'country_id' => '36', 'country_code' => 'ca', 'slug' => 'canada', 'global_location_id' => '38', 'rel_gloc_ids' => '38,1019,1020,1021,1022,1023,1024,1025', 'currency' => 'CAD', 'currency_name' => 'Canadian Dollar', 'languages' => 'en', 'default_language' => 'en', 'country_time_zone' => 'Canada/Saskatchewan', 'job_location' => '0', 'published' => '1', 'show' => '1' ), 'united-states' => array( 'name' => 'United States', 'country_id' => '221', 'country_code' => 'us', 'slug' => 'united-states', 'global_location_id' => '227', 'rel_gloc_ids' => '227,1314,1315,1316,1317,1318,1319,1320,1321,1322,1323,1324,1325,1326', 'currency' => 'USD', 'currency_name' => 'US Dollar', 'languages' => 'en', 'default_language' => 'en', 'country_time_zone' => 'America/New_York', 'job_location' => '1', 'published' => '1', 'show' => '1' ), 'angola' => array( 'name' => 'Angola', 'country_id' => '9', 'country_code' => 'ao', 'slug' => 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Today's consumers are so vastly different compared to the consumers of 5 years ago, that a whole new platform has to be extrapolated for them.<br /> <br /> To market your products today, you need to keep up with the trends and follow what everyone is into at the moment. Given that almost every demographic in the world uses the internet, it is a great idea to market your products online. This Digital Marketing Complete course will teach you just that.<br /> <br /> There is a large portion of the internet that can be used to market products and you will learn most of them here, starting with how digital marketing works. You will understand affiliate marketing, niches, traffic, and much more from the first part alone. Following that, you will know the basics of internet marketing, social media marketing, SEO, and email marketing all of which will help you improve your business.<br /> <br /> If you would really like to know more and become an expert in digital marketing, then hurry and take this Digital Marketing Complete course now.<br /> <br /> <strong>COURSE CURRICULUM<br /> <br /> Digital Marketing</strong> <ul> <li>Sales and Marketing</li> <li>How Internet Marketing Works</li> <li>How To Make Money With Internet Marketing</li> <li>What is Affiliate Marketing</li> <li>Competition in Internet Marketing</li> <li>Researching in Internet Marketing</li> <li>Desperate Niches</li> <li>Profitable Niches</li> <li>Clickbank</li> <li>What is Traffic?</li> <li>Traffic vs. Relevance</li> <li>Article Marketing</li> <li>Paid forms of Traffic - 1</li> <li>Paid forms of Traffic - 2</li> <li>Search Engine Optimization</li> <li>Search Engine Optimization 2</li> <li>Best SEO Practice</li> <li>Blogs - WordPress</li> <li>Blogs - WordPress II</li> <li>Email Marketing I</li> <li>Email Marketing II</li> <li>Internet Marketing Strategy I</li> <li>Your own website vs free options online I</li> <li>Your own website vs free options online II</li> </ul> <strong>Social Media</strong> <ul> <li>What is Social Media</li> <li>The Growth of Social Media</li> <li>Conducting Market Analysis</li> <li>Auditing Social Media</li> <li>Corporate Culture and Social Media</li> <li>Social Media Goals vs. Business Goals</li> <li>Types of Social Media Platforms</li> <li>The Social Media Policy</li> <li>Creative Commons</li> <li>Brand Marketing</li> <li>Keyword Selection</li> <li>Content Marketing on Social Media</li> <li>Content Development</li> <li>Understanding the Popular Platforms</li> <li>Traditional Website Advertising</li> <li>Social Media Documentation and Schedules</li> <li>Project Management Software</li> <li>The Community Manager Role</li> <li>Importance of Voice Consistency</li> <li>Organizational Customer Service</li> <li>Social Media Triage</li> <li>Online versus Personal Interactions</li> <li>Social Media Analytics</li> <li>Goal Value</li> </ul> <strong>Social Media Marketing</strong> <ul> <li>Introduction</li> <li>Understanding the Value of Social Media Buzz and What It Can Do For Your Business</li> <li>Developing a Winning Social Media Marketing Plan</li> <li>Setup and Manage a Facebook Page That Works</li> <li>Tweet Your Way to Online Prominence</li> <li>Build Your Network with LinkedIn</li> <li>Captivate Your Audience with YouTube</li> <li>Conclusion</li> </ul> <strong>Internet Marketing</strong> <ul> <li>INTRODUCTION: WHAT IS AFFILIATE MARKETING?</li> <li>WHY AFFILIATE MARKETING IS AWESOME</li> <li>FINDING A PROFITABLE NICHE</li> <li>CHOOSING AN AFFILIATE PRODUCT</li> <li>THE ADVANTAGES OF CLICK BANK</li> <li>ANALYZING THE CLICK BANK MARKETPLACE</li> <li>CREATING YOUR HOP LINK</li> <li>CREATING A FREE BLOG</li> <li>PERFORMING EFFECTIVE KEYWORD RESEARCH</li> <li>CREATING AN OPTIMIZED POST</li> <li>POSTING TO YOUR BLOG</li> <li>PROMOTING YOUR BLOG: AN OVERVIEW</li> <li>PROMOTION: ARTICLE MARKETING</li> <li>PROMOTION: SOCIAL BOOKMARKING</li> <li>PROMOTION: BLOG COMMENTING</li> <li>ADDITIONAL PROMOTION TIPS</li> <li>CREATING YOUR OWN WEBSITE</li> </ul> <strong>Search Engine Optimization</strong> <ul> <li>What Is Search Engine Optimization?</li> <li>Search Engines That Use SEO</li> <li>Using SEO In Website Text</li> <li>Using SEO For Google Ads</li> <li>Using SEO For Article Marketing</li> <li>Using SEO In Press Releases</li> <li>Using Longtail Keywords</li> <li>Using Google To Discover The Best Keywords</li> <li>SEO For Video Ads</li> <li>SEO In Photos</li> <li>Blogging With SEO Marketing</li> <li>Using A SEO Company</li> </ul> <strong>SEO Techniques</strong> <ul> <li>Introduction to SEO</li> <li>Improve Engagement to Improve Rankings</li> <li>Make Your Existing Pages Longer</li> <li>Focus on YouTube SEO</li> <li>Improve Site Speed</li> <li>Focus on Topics Instead of Keywords</li> <li>Build Backlinks</li> <li>Reporting and Analytics</li> <li>Technical Optimization</li> <li>Local SEO and Listings</li> <li>Guest posting</li> <li>Effective Seo Tools</li> </ul> <strong>Email Marketing</strong> <ul> <li>Introduction to Email Marketing</li> <li>Using Email Marketing Software</li> <li>Building Email Lists by Quantity</li> <li>Building Email Lists by Quality</li> <li>Crafting an Email</li> <li>Analyzing and Tracking Your Email Marketing Strategy</li> </ul> <strong>Email Marketing Secrets</strong> <ul> <li>Introduction</li> <li>4 Crucial Things You Need To Do To Build your List</li> <li>Ways To Get Your Opt-In Subscribers To Trust You Quickly</li> <li>Tips To Build A List Of Eager Subscribers</li> <li>Easy Ways To Grab Your Reader's Attention In Your Subject</li> <li>Effective Techniques To Get Your Subscribers Begging For More</li> <li>Can You Really Use Articles To Build Your List?</li> <li>Things To Consider When Publishing A Newsletter</li> <li>The 3 Things To Avoid When Emailing Your List</li> </ul> <strong>Digital Marketing Strategies</strong> <ul> <li>Introduction to Internet Marketing and Reputation Management</li> <li>How to Optimize Your Site for Every Stage of the Buy Cycle</li> <li>Build Impression on Your Site</li> <li>Types of Link Building</li> <li>Importance of Landing Pages</li> <li>Difference Between Internet Marketing and Online Customer Service</li> <li>Concept Of Affiliate Programs</li> <li>About Of Google Analytics</li> <li>Online Press Releases</li> <li>How to Get Traffic from Twitter</li> <li>Importance of Testing E-Mail Messages</li> <li>What is Viral Marketing</li> <li>What is Email Marketing</li> <li>Difference Between Images and Video</li> <li>How to Internet Marketing on Facebook</li> <li>What is Search Engine Optimization(SEO)?</li> <li>Understanding Search Results</li> <li>How to Attract Customer to Your Product?</li> <li>Time Makes Money</li> <li>How to Test a Landing Page</li> <li>Best Web 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When you enrol in Advanced Sales & Marketing Online Training, you'll receive 25 CPD-Accredited PDF Certificates, Hard Copy Certificates, and our exclusive student ID card, all absolutely free.<br /> <br /> <strong>Courses Are Included In this Advanced Sales & Marketing Career Bundle:</strong> <ul> <li>Course 01: The Ultimate Sales Training Blueprint: How To Master Sales</li> <li>Course 02: Advanced Diploma in Digital Marketing</li> <li>Course 03: Sales Techniques</li> <li>Course 04: Marketing Secrets for High Sales</li> <li>Course 05: NLP For Sales, Persuasion & Influence</li> <li>Course 06: Sales & Negotiation Skills</li> <li>Course 07: Creating Highly Profitable Sales Funnels</li> <li>Course 08: Branding Your Business</li> <li>Course 09: Strategic Planning and Analysis for Marketing</li> <li>Course 10: Email Marketing Masterclass</li> <li>Course 11: Video Marketing Strategy</li> <li>Course 12: LinkedIn Marketing for Business</li> <li>Course 13: Youtube Marketing Strategy</li> <li>Course 14: Facebook Marketing Strategy for Business</li> <li>Course 15: Content Writing & Copy Writing For SEO and Sales</li> <li>Course 16: Cold Call to Boost Sales</li> <li>Course 17: Secrets of Successful Sales</li> <li>Course 18: Sales: Psychology of Customers</li> <li>Course 19: Marketing Communication</li> <li>Course 20: Personal Branding Course</li> <li>Course 21: Diploma in Customer Relationship Management (CRM)</li> <li>Course 22: Lead Generation with Attraction Marketing for Business</li> <li>Course 23: Business Development & Sales</li> <li>Course 24: Visual Merchandising Diploma</li> <li>Course 25: Social Media Marketing for Business</li> </ul> With Advanced Sales & Marketing, you'll embark on an immersive learning experience that combines interactive lessons with voice-over audio, ensuring that you can learn from anywhere in the world, at your own pace. And with 24/7 tutor support, you'll never feel alone in your journey, whether you're a seasoned professional or a beginner.<br /> <br /> <strong>Don't let this opportunity pass you by. Enrol in Advanced Sales & Marketing today and take the first step towards achieving your goals and dreams.</strong><br /> <br /> <strong>Why buy this Advanced Sales & Marketing?</strong> <ul> <li>Free CPD Accredited Certificate upon completion of Advanced Sales & Marketing</li> <li>Get a free student ID card with Advanced Sales & Marketing</li> <li>Lifetime access to the Advanced Sales & Marketing course materials</li> <li>Get instant access to this Advanced Sales & Marketing course</li> <li>Learn Advanced Sales & Marketing from anywhere in the world</li> <li>24/7 tutor support with the Advanced Sales & Marketing course.</li> </ul> ', 'outline' => null, 'who_should_take_this_course' => null, 'career_path' => 'Marketing Director,Sales Director,Business Development Manager,Digital Marketing Manager,Brand Manager', 'eligibility' => 'This bundle doesn't require prior experience and is suitable for diverse learners.', 'school' => 'Academy for Health & Fitness', 'keywords' => 'Marketing,Business,Sales', 'location' => 'Online', 'duration' => 'Upto 85 Hours', 'timing' => 'Flexible', 'cost' => null, 'discount' => null, 'eligibility_criteria' => null, 'job_matching_keywords' => null, 'boosted' => '0', 'lang_code' => 'en', 'status' => 'active', 'auto_translated' => '0', 'objectives' => null, 'photo' => null, 'photo_cta' => null, 'video' => null ), 'Profile' => array() ) ) $job = array( 'Job' => array( 'id' => '43514159', 'contact_id' => '3773199', 'recruiter_id' => '74726', 'job_function_id' => null, 'title' => 'Senior Marketing Manager - Careem Rides', 'vacancies' => null, 'job_type_id' => null, 'description' => null, 'pay_status' => 'Free', 'external_job_description' => '<p><p> Careem is building the Everything App for the greater Middle East, making it easier than ever to move around, order food and groceries, manage payments, and more. Careem is led by a powerful purpose to simplify and improve the lives of people and build an awesome organisation that inspires. Since 2012, Careem has created earnings for over 2.5 million Captains, simplified the lives of over 50 million customers, and built a platform for the region’s best talent to thrive and for entrepreneurs to scale their businesses. Careem operates in over 70 cities across 10 countries, from Morocco to Pakistan. </p><p><b> About the role </b></p><p> As the Senior Marketing Manager Pakistan, you will support our marketing initiatives, driving strategies that enhance our brand awareness, boost transactions, and increase revenue. This pivotal role demands an intricate understanding of the Pakistan market, deciphering what resonates with consumers and what doesn't. 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Hiring company
Careem
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Digital Marketing Complete John AcademyAED 94
AED 1,469Duration: Upto 4 Days -
Advanced Sales & Marketing Academy for Health & FitnessAED 799Duration: Upto 85 Hours
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